As part of a campaign to help promote their range of sleep and stress remedies, Global pharma company Perrigo wanted to educate pharmacy staff and their customers about the interlinked relationship between these two major health issues. The education focuses on the 24-hour Sleep Stress Cycle and the various daily factors that impact the sleep and stress health of over 20 million adults in the UK. The objective is to ensure that both Pharmacy Assistants and Pharmacists are fully equipped with the knowledge required to talk confidently with their customers about their sleep and stress issues while providing the best-recommended solutions. The weaving line graphic language visually represents the idea of 'being tied up' by the effects of poor sleep and stress, whilst the compelling call-to-action messaging reinforces the need to take a closer look at the problem.