The NEXT Festival is a forward-thinking initiative, designed to attract professionals from the world of marketing and media – the creative leaders, thinkers, and makers, across a wide range of industries within Saudi and surrounding countries. The event aims to empower and inspire the next generation of creatives and marketeers whilst highlighting the high standards of creativity within the region. The bold, expressive identity embodies the spirit of creativity through its graphic simplicity and use of bright colours. The dynamic visual language provides clarity and a unique personality to all event touchpoints.