In line with the growing digital convergence trend within the telecoms sector, Spain and Latin America's leading mobile provider, Movistar, evolved its business model to incorporate internet, TV, and fixed-line bundles for the consumer and business audience. A new brand idea was required to help bring to life their new offer and help reflect the company's new positioning. "Life is better shared"' redefines the company's purpose through a message that expresses the idea that people's lives are richer through shared experiences and emotions. To accompany this message the "Movistar Sky" key-visual was created as a backdrop to all of the brand's communication and experiential touchpoints and is the ideal visual expression for a service that unites us all.