Founded in 2006, on the shores of the Red Sea, King Abdullah Economic City (KAEC) is a world-class destination for a new generation of Saudi citizens, providing an enhanced lifestyle and unique education and business opportunities. The KAEC brand aims to spotlight the city's diverse offerings while promoting socio-economic development within the region. The key visual builds on the idea of a 'place to shine' represented by the dynamic layering of vibrant colourful gradients.

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